Together with the binding producer Rottefella, ALPINA introduces the next generation Skating Shoe with a complete new binding inspired by ice-skating and cycling attachment system. With the new Rottefella Skate...
Blog News
ALPINA SKATE X INNOVATION
Together with the binding producer Rottefella, ALPINA introduces the next generation Skating Shoe with a complete new binding inspired by ice-skating and cycling attachment system....
Harald Østberg Amundsen claims maiden World Cup win
The ALPINA athlete Harald Østberg Amundsen Claims the over all World Cup title before Johannes Høsflot Klæbo! Harald has proven to be the best all-round...
Dressing the Swedish Crown Princess
I had the honor to dress the Swedish Crown Princess Victoria in 2003 and 2019. In 2003 we traveled with the Swedish crown princess to...
Nadine Fähndrich WC Win in Davos
This weekend’s fantastic performance from Nadine Fähndrich during the World Cup competitions in Davos. Nadine claims her second win for the season in the XC...
Third Generation Designer in the Family
In 1948 Elsa and Anders Westerlind, my grandparents, started their clothing company AB Anders Westerlind, in Göteborg Sweden. Elsa was designing and Anders selling at...
Awarded Swedish Design
In 2017 I was nominated again to Guldknappen “Best Fashion Designer of the Year”. Martina Bonnier and her team nominated me together with Johan Lindeberg...
Production at my fingertip
I grew up in a textile family with sewing factories in Sweden, Portugal, and Tunisia. I have the experience and understanding of the whole process...
Introducing Swiss Sports®
Swiss Sports® is more than just a premium digital trading platform. We bring style and function to the Swiss market. Besides the premium Scandinavian brands,...