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Pär Westerlind

Together with the binding producer Rottefella, ALPINA introduces the next generation Skating Shoe with a complete new binding inspired by ice-skating and cycling attachment system. With the new Rottefella Skate...

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ALPINA SKATE X INNOVATION
Awards Design Innovation Nordic PR Product Development Sports Products

ALPINA SKATE X INNOVATION

Pär Westerlind
By Pär Westerlind

Together with the binding producer Rottefella, ALPINA introduces the next generation Skating Shoe with a complete new binding inspired by ice-skating and cycling attachment system....

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Harald Østberg Amundsen claims maiden World Cup win
Innovation Nordic Sports Products

Harald Østberg Amundsen claims maiden World Cup win

Pär Westerlind
By Pär Westerlind

The ALPINA athlete Harald Østberg Amundsen Claims the over all World Cup title before Johannes Høsflot Klæbo! Harald has proven to be the best all-round...

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Dressing the Swedish Crown Princess
Design Fashion Maria Skills PR

Dressing the Swedish Crown Princess

By Maria Westerlind

I had the honor to dress the Swedish Crown Princess Victoria in 2003 and 2019. In 2003 we traveled with the Swedish crown princess to...

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Nadine Fähndrich WC Win in Davos
Design Innovation Nordic PR Sports Products Swiss Ski

Nadine Fähndrich WC Win in Davos

Pär Westerlind
By Pär Westerlind

This weekend’s fantastic performance from Nadine Fähndrich during the World Cup competitions in Davos. Nadine claims her second win for the season in the XC...

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Third Generation Designer in the Family

Third Generation Designer in the Family

By Maria Westerlind

In 1948 Elsa and Anders Westerlind, my grandparents, started their clothing company AB Anders Westerlind, in Göteborg Sweden. Elsa was designing and Anders selling at...

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Awarded Swedish Design
Awards Design Fashion Maria Skills Skills

Awarded Swedish Design

By Maria Westerlind

In 2017 I was nominated again to Guldknappen “Best Fashion Designer of the Year”. Martina Bonnier and her team nominated me together with Johan Lindeberg...

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Production at my fingertip
Maria Skills Product Development Production Skills Westerlind

Production at my fingertip

By Maria Westerlind

I grew up in a textile family with sewing factories in Sweden, Portugal, and Tunisia. I have the experience and understanding of the whole process...

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Introducing Swiss Sports®

Introducing Swiss Sports®

Pär Westerlind
By Pär Westerlind

Swiss Sports® is more than just a premium digital trading platform. We bring style and function to the Swiss market. Besides the premium Scandinavian brands,...

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