Third Generation Designer in the Family

Third Generation Designer in the Family

Posted by Maria Westerlind on

In 1948 Elsa and Anders Westerlind, my grandparents, started their clothing company AB Anders Westerlind, in Göteborg Sweden.

Elsa Westerlind

Elsa was designing and Anders selling at the start. They started with one seamstress and 10 years later they had 300 employees. 1960-ties they were one of the first Swedish companies to open a sewing factory in Portugal to be closer to the Italian weavers.

1970-ties the oldest son Lars, my father, met my mother Birgitta at textile school in Borås, and they fell in love. My mother is from Stockholm and was chosen as the best dressed woman in 1970 by the biggest fashion magazine Damernas Värld! She won Elsa’s heart with her style and soon after she started at Westerlinds as the new Designer.

Factory Estoril Portugal

After some years my parents took over the headquarters in Sweden and Elsa and Anders moved to Estoril/Portugal to be close to the factory.

Swedish Queen Silvia

Lars and Birgitta thrived the business by widening the sales offices all over the world, main countries where Switzerland, New York, Finland, Norway, Denmark, and Germany.

1980-ties they opened their third sewing factory in Tunis/Tunisia.

Factory in Tunis
1974 I was born and Birgitta brought me everywhere. She learned me everything and she inspired me to do the same as her.

In 1999 I graduated Fashion Design BA at the University of Borås/The Swedish School of Textile and started to work as a Designer at the family company. 2003 I started Maria Westerlind AB together with Pär Westerlind (Larsson). 2011 we moved to Switzerland and in 2021 we started Westerlind GmbH.

← Older Post Newer Post →




Dressing the Swedish Crown Princess
Design Fashion Maria Skills PR

Dressing the Swedish Crown Princess

By Maria Westerlind

I had the honor to dress the Swedish Crown Princess Victoria in 2003 and 2019. In 2003 we traveled with the Swedish crown princess to...

Read more
Nadine Fähndrich WC Win in Davos
Design Innovation Nordic PR Sports Products Swiss Ski

Nadine Fähndrich WC Win in Davos

Pär Westerlind
By Pär Westerlind

This weekend’s fantastic performance from Nadine Fähndrich during the World Cup competitions in Davos. Nadine claims her second win for the season in the XC...

Read more